Soft Selling or Hard Selling marketing strategies have constantly been in competition, about which one of the either is better and more effective. Hard Sell Marketing means to utilize the “Why” factor as the underlying reason for advertising. This means the ad campaign would be focused on WHY the viewer should opt for the product/service which is being advertised. Whereas, Soft Sell Marketing is a more subtle and indirect approach. Instead of directly pushing the reason to use the product/service, the campaign aims to influence the viewer by developing an emotional or mental bond with the brand.
At VisionMarComm, we like to deliver a marketing strategy which is a combination of the Soft Selling and Hard Selling marketing technique. We will first aim to develop a connection between the viewers and the brand, using Soft Sell Marketing campaigns. After which we then aim to utilize this influence, to create a Hard Sell marketing campaign for driving the sales higher. We, at Vision MarComm, like to call this strategy as the “SMART SELLING” marketing strategy. We aim to utilize every available bond an individual can create with a brand, in order to trust them more. With the age of information, this strategy has been the most effective method for growth.
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